Transforming Agricultural Supply Chains

Podcast with The Brand Called You (TBCY)

A few months back, I was introduced to Mr Ashutosh Garg, Founder at The Brand Called You (TBCY) by Prof Jaideep Prabhu at the Cambridge Judge Business School. Mr Garg is also the Founder of India’s 2nd largest pharmacy chain, Guardian Pharmacy. He came up with The Brand Called You podcast where he brings CEOs and Founders from around the world who share their insights on business, startups, and failures.

It was a pleasure to chat with Mr Garg on challenges, opportunities in the agri supply chain and technology interventions needed to make agri supply chains climate resilient and sustainable. It is not an easy sector to work with, however, we do not have any other option than to make it resilient and sustainable. This is going to be an extremely long journey…

00:44 - About Dr. Sachin Shende

01:02 - Tell me about your journey.

03:42 - Tell us about FarmSetu Technologies. What is your core mission?

06:10 - What big challenges does India's agri-food supply chain face today?

10:48 - How are the challenges in India different from other global markets?

14:53 - How are you using IoT and artificial intelligence to benefit farmers and improve supply chain management?

16:43 - How does FarmSetu ensure product quality and traceability for end consumers?

19:16 - How does FarmSetu differentiate itself from other people who claim to have very strong supply chain platforms?

22:08 - How do you see the evolution of the agri-food supply chain in India? Where do you see FarmSetu five years from now?

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