How Can Fresh Produce Industry Innovate In A Digital Age?
Beanstalk Global Discussion Series with Max MacGillivray
I am a big fan of Max MacGillivray and love the work he is doing at Beanstalk Global. Beanstalk’s mission is closely aligned with 1Point5’s and that binds us together. I always come away inspired after chatting with him.
One morning, while we were having a Zoom call, this idea came up to do a live chat on agri-tech solutions in the fresh produce sector. Max mentioned that there is so much happening in the agri-tech space so we need to discuss on different solutions and challenge ourselves on the benefits new tech is bringing to the industry.
The idea was to give the audience a steer on how the industry is using these software/hardware solutions, return on investment (RoI), game changing trends, grower engagement, what will be the role of consumers and how will they benefit from these innovations in the market. I wasn’t sure initially, however, the idea was fascinating. I am glad that this went live on LinkedIn on 18th May 2021.
It is a hour long video so I have divided the content on the timeline below:
First 6 minutes: Introduction and is the industry changing fast enough?
6 to 15 minutes: Game changing trends in the sector.
17 to 23 minutes: Will new tech have a positive impact on the margins? Specific discussion on vertical farms.
24 to 30 minutes: How is agri-tech organised?
31 to 35 minutes: Competition, where is it coming from, how are the traditional players going to compete with the likes of InFarm?
35 to 39 minutes: Has digital agri-tech delivered?
40 to 46 minutes: What about grower engagement?
46 to 49 minutes: The role of consumers?
49 to 51 minutes: Who would benefit from traceability? How would consumers benefit from the technology?
51 minutes onwards: What does tomorrow’s supply chain look like?
Credit: Beanstalk Global for the video
Beanstalk has more than 20 years of involvement in the international Fresh food sector. Their main purpose is to promote, and encourage the consumption and education of the global fresh produce sectors to create good. The bulk of Beanstalk’s profits are reinvested to create that success to promote fresh produce and the benefits of assisting to arrest climate change by adopting more fresh produce consumption.