SetuFarm is the first product to be launched in our full-stack agrifood supply chain management platform. This platform will provide an end-to-end digital solution for the agrifood supply chain with tools for on-farm crop management, digital marketplace, supply chain management and embedded agri-fintech services.
The SetuFarm app is built for on-farm data collection and decision making. This would primarily be used by farmers, agronomists and field officers.
After a few months of product roadmap planning and hiring, we started our product development in December 2021 with a small but sharply focused engineering team. We set ourselves an ambitious target to release the first commercial version of our mobile and web app in April 2022. Adhering to time-tested principles like purpose, focus, lean, continuous shipping and extreme agile methodologies, within just five months, we are excited to launch our app this week.
The SetuFarm app is built for users to avail of multiple services like on-farm weather and operations advisory, pest and disease forecasts, fresh produce supply chain traceability, trading and financial products.
With SetuFarm's digital tools, farmers and other stakeholders in the supply chain can access timely and actionable information to make informed decisions and achieve better returns.
While we continue to invest significantly in product innovation and refinement, here’s what our app’s first version looks like:
Advisory: Stay updated with best practices and in-season agronomy related information from top agronomists. The content from the experts is available in multiple formats - video, audio and text. We are super excited to partner with a number of thought leaders in the agri-food sector to provide this content.
Farm: Manage your plots, crops, and varieties, add crop-specific observations and record activities carried out on the plots. You can create and update any data pertaining to your farm at any time. You can also view plot specific timelines.
Weather Data: Mitigate weather-related risks, and plan farm operations and activities better by receiving timely and accurate current and forecast weather updates.
FarmSetu is built to be an ecosystem. We welcome agri-IoT companies dealing in sensors, automated weather stations and satellite imagery to integrate their hardware and/or data feeds within our platform and partner with us via innovative business models.
Profile: Manage your public profile, and team and remain updated with your trading partners.
Trade: Access the most up-to-date market rates and price trends.
Finance: Smartly manage your finances with plot-level income, expenses and the profit & loss account.
Our product roadmap is limited only by our imagination! Having said that, we also continue to invest significant time, resources and efforts in educating our customers on how to extract maximum value out of the SetuFarm app.
We have extended our “Farmer First and Foremost” approach to our product development. Even as we empower our users with the latest tools, we’re also mindful of their learning curve. Our Customer Success and Product Management teams are working overtime to understand our users’ commonplace needs, map their interaction behaviour with our app and also understand their unarticulated needs.
We are seeing an increasing interest from agri-enterprises in our full-stack approach to problem-solving. With food security and agri-food supply chain dynamics taking centre stage, full-stack agri-food platforms like FarmSetu are fast becoming indispensable for seamless global operations. Let us consider a recent scenario unfolding.
Global Food Supply Chain Risks
Until recently, Ukraine was the world's sixth-largest wheat producer and exporter. With the Russo-Ukrainian war raging by the day, wheat exports from Ukraine have reduced to a trickle. This has led to serious price fluctuations amidst supply disruptions in the global commodity market.
With the hope of quelling the supply uncertainty and food inflation (and benefiting from the ensuing windfall), India aims to export a record 10 million tonnes (MT) of wheat worth around $4 billion in 2022-23. Interestingly, another report from April highlights how a searing heatwave in India has impacted wheat yields. With the twin effects of war and climate change playing to their fullest, the global wheat supply chain is more vulnerable today.
While we have illustrated the impact involving countries and the global marketplace, the effect on agri-enterprises engaged in the trade is more ominous and pronounced.
So, just how does an agri-food platform like FarmSetu benefit agri-enterprises in such situations? At a broad level, it starts with digitalisation. The intent is to capture automatically and accurately, such data points as would help the decision-makers analyse better, act faster and project more accurately. With time-stamped and geo-tagged data sets, the depth of analysis is unparalleled.
We integrate diverse data sets like crop operations and observations, historical, actual and forecast weather, pest and disease monitors, yield forecasts, market rates, lab tests and quality assessments.
The resultant “immediately actionable insights” help farmers, growers, traders and exporters de-risk their operations which directly impact their bottom line. This offers greater opportunities to course-correct in a volatile environment.
In an increasingly VUCA world, total avoidance of unmitigated risk might not happen. The best strategy, therefore, is to hedge one’s bets by continuous de-risking to minimise the downside. This is where FarmSetu can help mitigate climate and associated business risks for your agri-enterprise.
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